Many SMBs have had the same website they had since opening day. Investing in a winning website is not only good for your business but also an essential tool during these times, with over 30% of all business activity taking place online since the beginning of the COVID-19 pandemic.
Updating your website benefits your business
Investing in a winning website will have a powerful impact on the success of your business. Updated websites help you drive more relevant traffic to your company, reach a wider audience, take your business further, and ultimately increase sales and revenue.
Improve the user experience - Your website is the first impression potential clients get of your company. It needs to be user-friendly and offer updated content to make users feel more comfortable surfing your website while developing a sense of trust in the brand that customers appreciate.
Rank higher on search engines and get noticed first - Stand out from the competition by improving the user experience, publishing relevant content to drive more traffic into your business's social media channels and website, and improving your online presence with SEO techniques. This will help you reach potential customers faster than your competitors.
Differentiate your business with the latest technology available – Websites are the backbone of your business. With cutting-edge add-ons, plugins and gadgets, you can make them attractive to potential customers online or even allow for e-commerce and bring your products online.
Update every side of your website
How can you update your website successfully? The key is giving the same importance to all the aspects of your website: content, design, and marketing.
Write content made for and by humans - The quality of your content will determine how much success you have with your audience. Make sure it's engaging and informative. Blogs are not only a great way to increase visibility, but they also help build trust with customers by showing them what they can expect from your business.
Focus your design on the user experience - The design process for a new website should start with researching design trends and end in an attractive layout supported by desktops and phones that will improve your business brand image and user experience.
Use the right marketing approach - Marketing is a tricky business. One must choose the right keywords and write content for a website while delivering the right message. Search engine optimisation techniques and other marketing strategies become easier when executed creatively through design, leading to a polished website ready for the market.
Share your business with the world - Once your website is updated and optimised, it is time to share it with the world and let others find it online. Having your business details on online business directory pages such as Google My Business will increase your business presence online and help you reach a wider audience.
You will find plenty of information online on how to update a business. Remember these suggestions and ask for a professional opinion when it comes to your online business and the optimisation of your website.
Improve your business presence online with digital marketing solutions
Your business website is your digital storefront. Updating it will help you drive new potential clients to your website and create a more professional and trustworthy image.
Our team of experts will advise you and guide you through every step of the way to offer you the digital marketing solutions that best suit your business needs. Visit our website to learn more about our customised digital marketing solutions for your business.